Marketing researcher and first woman at the helm of a university
Cornelia Zanger
Cornelia Zanger embarked upon an academic career in economics at an early age. Her undergraduate degree was quickly followed by first a doctorate and then the habilitation. In 1994, she was made a professor at Chemnitz University of Technology. Her tireless dedication to university administration finally resulted in her appointment as the university’s first female rector. Cornelia Martin was born in 1953 in the Saxon town of Grossenhain. After high school, in 1972 she moved to Dresden to study business administration. On graduating from Dresden University of Technology with a degree in economics in 1976, she chose to remain in academia over a career in industry. Her research over the next four years led to the award of a doctorate in 1980. In 1984, Cornelia Zanger climbed the next rung of the academic ladder by completing a habilitation. Until 1990, she worked for the sales division of East German computer manufacturer Robotron in Dresden, before deciding to return to the academic world. German reunification gave her an opportunity to continue her academic career in western Germany, and she assumed professorial positions at the University of Kiel and RWTH Aachen University. In 1994, she returned home when she was appointed professor of marketing and retail management at Chemnitz University of
Technology, also becoming involved in academic self-government there. In the 2003 summer semester, she became the first female dean at Chemnitz University of Technology when she was appointed dean of the Faculty of Economics. From 2003 to 2006, she was the first female vice-rector of teaching and studying. Subsequently, she used her extensive research as dean to strengthen Chemnitz University of Technology’s standing. In 2011, Cornelia Zanger was appointed acting rector of the university until the election of a new rector. Her research interests include behavioural explanatory models in marketing, especially innovative communication tools such as event marketing, trade shows and network marketing. Since 2006, she has played a prominent role in the SAXEED founder network at Chemnitz University of Technology.
Fotonachweis: Technische Universität Chemnitz, Mario Steinebach (1, 2), Christine Kornack (3)
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